SportsPro's fortnightly virtual conference series
In an industry first, leading experts will gather in a fortnightly virtual conference series to discuss the most important topics facing the business of sports.
Attendees will get free access to SportsPro’s unrivalled network and hear first-hand how the industry’s disruptors have overcome their challenges. Each session is free to attend and will go deeper than any virtual event has before, addressing subjects such as esports, sustainability, broadcast, digital strategy, sponsorship, women’s sport and much more.
Don’t miss the next virtual event on 10 – 11 June, 1 – 5pm BST.
Insider Series in numbers
Chief Marketing Officer
In her role as one of the Philadelphia 76ers most senior leaders, Katie O’Reilly is responsible for the branding and business development for one of the sports industries most iconic properties. As Chief Marketing Officer, O’Reilly oversees the direction of the team’s brand, creative and marketing solutions, game presentation, social media, digital and video content, VIP events and hospitality, customer relationship management, business development and merchandise departments. Now entering her fifth season with the 76ers, O’Reilly and her team are the brains behind the widely acclaimed “Welcome to the Moment” advertising and “Spirit of the Champion” tribute campaigns as well as new branding initiatives including the recently unveiled 2017-18 season Nike uniforms.
Chief Operating Officer
Jamie joined BT Sport in 2012 as Chief Operating Officer to build the infrastructure, broadcast chain and operating model ahead of launch. A year later BT Sport 1, BT Sport 2 and BT Sport ESPN all started broadcasting from the brand-new purpose-built studio facility on Queen Elizabeth Olympic Park.
Since then BT Sport has expanded to 13 channel outlets to deliver the exclusive Champions League and Europa League coverage, as well as the launch of Europe’s first 4K UHD sports channel.
Jamie started his TV career as a transport coordinator at the BBC. He had several roles at the BBC including Head of Sourcing Production Resources and Head of Production L2012 – responsible for the BBC’s multiplatform coverage of the Olympics, Paralympics and other key national events in 2012.
National Women's Soccer League
Lisa Baird, Commissioner of the National Women’s Soccer League (NWSL), oversees all operations for the NWSL with a focus on growing revenues and audience while elevating the profile of the league globally. Baird joined the NWSL in March 2020 from New York Public Radio (NYPR), where she served as the Chief Marketing Officer for more than a year. Prior to NYPR, Baird spent a decade as the Chief Marketing Officer at the United States Olympic and Paralympic Committee. During her tenure with the USOPC, Baird played the leading role securing broadcast, sponsorship and licensing deals and launched the iconic Team USA brand. She became the Senior Vice President of Marketing and Licensing for the National Football League (NFL) in 2005 and continued to grow the most commercially successful sports league in the United States, directing the NFL’s consumer products, entertainment marketing and advertising programs. She was named the 2011 WISE Woman of the Year for making a significant impact on the business of sports and was recognized in the 2011 Sports Business Journal’s inaugural class of “Game Changers: Women in Sports Business.” More recently, she was named to the 2016 Business Insider TOP 50 Most Innovative Global CMO’s and most recently in 2019 as an OpCon Top 50 Marketer.
Chief Transformation Officer
Michael Sutherland is the Chief Transformation Officer at Real Madrid, which is consistently ranked as the highest earning european football club and is one of the most valuable sports brands in the world. Prior to Real Madrid, Michael was the Director of Virtual Reality and Director of Product and Design for Emerging Technologies at HP Inc in Silicon Valley. He has been an active angel investor, founder and advisor in early stage companies and has led the growth and commercialization of technology startups in Silicon Valley. He is a global technology leader and expert in corporate innovation and commercialization of new technology products.
Chief Revenue Officer
Deirdre joined Barstool Sports as CRO in 2018 to overhaul the Sales and Marketing Organization and drive revenue growth for the business. With a focus on scaling revenue through advertising, partnerships and licensing, she has expanded the team from New York to Chicago and Los Angeles. Since then, Barstool Sports has established partnerships with several blue chip companies such as Square Inc., E&J Gallo, AB InBev, Phillips Norelco, MGM, FanDuel, Kraft Heinz, NASCAR and also has over 250 direct advertising partners across it’s properties. Under her leadership, the partnerships model has developed beyond advertising to include branded content, sponsorships, experiential and direct to consumer product collaborations.
SVP & GM, BR Studio
Rachel Brill serves as Senior Vice President and General Manager of the B/R Studio, which focuses on the creation of premium video, narrative audio and high impact journalism. She is a core part of the senior executive team working closely with Bleacher Report’s Chief Content Officer Sam Toles to scale the company’s mid and long-form programming slate.
Head of Sports
Dev Sethi is the global Head of Sports at Instagram. He oversees strategic partnerships across the sports ecosystem, which includes athletes, leagues, teams, and media. In this role, he is responsible for advocating on behalf of the sports vertical inside and outside his organization, working closely with product, engineering, communications, and marketing to continue building Instagram as a great home for sports and the 320 million sports fans who consume sports partner content regularly. In recent months, Instagram Sports supports its partners and their business objectives through a variety of initiatives, examples including Student Section in partnership with Turner and March Madness, activating shopping on Instagram at the NFL Draft, and a deep app integration with Bleacher Report and Instagram Stories.
Director of Marketing
Ellie is a Marketing professional having spent 20 years predominantly in Automotive and Media across both agency and client-side roles in global, regional and local functions. In 2004 Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side. In September 2012 Ellie was asked to join Virgin Media as Head of Advertising. During her time at Virgin Media Ellie led the evolvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business.