SportsPro's virtual event series
The go-to place to connect, engage with and learn from sports’ global leaders.
Uniting thousands of sports professionals from 112 countries, the series returns in 2021 to tackle the most urgent topics facing the business of sports. Join us online to hear how sports leaders are overcoming their challenges, and to secure the frameworks and new thinking allowing their organizations to thrive.
Each session is free-to-attend, with 2021’s schedule set to address; Engaging Gen-Z, Sports Investment, Monetising Consumption, Diversity & Inclusion, Esports, Matchday Experience and much more.
Sports investment trends & initiatives revealed by industry experts.
February 17 | 1 – 4pm GMT
Monetising Sports Consumption
Learn how to maximise ROI from today’s tech-savvy sports fan.
March 17 | 1 – 4pm GMT
Diversity & Inclusion
Frameworks to empower diversity in your organization and create lasting change.
7 April | 1pm – 4pm BST
Esports & Gaming
Understand the growth and opportunities of esports as it reshapes entertainment.
19 May | 1pm – 4pm BST
Guidance to keep your fans safe, engaged and spending in a post-pandemic world.
16 June | 1pm – 4pm BST
Head of US Content Partnerships
Chief Marketing Officer
As Chief Marketing Officer, Heidi Browning leads the National Hockey League’s growth marketing strategy with a focus on digital, innovation and social media. With more than 25 years of marketing experience, including success with major brands in Silicon Valley, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation within the industry. Inspired by the intersection of media, technology and culture, Browning studies generational trends in attention and brand engagement. Her experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and will help guide her leadership of the NHL’s new fan database/analytics initiative.
Senior Vice President of Marketing
Barbara McHugh, is the Senior Vice President of Marketing for Major League Baseball in New York City. In her role, McHugh oversees all aspects of MLB’s Marketing including New Media and Content Marketing, Club Marketing Initiatives, Digital Marketing & Media, Analytics and International Events.
Craig Levine is co-CEO at ESL, the world’s largest esports company. In his current role, Levine leads
the global business strategy and operations. Previously, Levine served as CEO of North America and
Global Chief Strategy Officer, focusing on strategic partnerships and strengthening ESL’s digital
platforms and technology to engage fans and players worldwide.
Levine has helped pioneer the esports industry for over 20 years. As a longtime gamer, Levine
founded Team 3D, the first truly professional and successful video game team in North America, in
April 2002. In addition, Levine also co-founded ESS Agency, an event marketing and technology
company specializing in video game entertainment. ESS Agency was acquired by ESL in 2014 to
expand ESL’s global footprint to North America.
Levine holds a B.S. in Information Systems and Management and Organizational Behavior from the
Stern Business School at New York University
Head of Innovation Hub
Jean-Baptiste has worked in the sport industry for the past 7 years across multiple positions which lead him to drive the innovation strategy within UEFA and set up the UEFA Innovation Hub. Among his new responsibilities, he is now in charge of defining and implementing the innovation strategy at UEFA to support the organisation in achieving the recently approved UEFA corporate strategy 2019-2024, in close cooperation with the newly created UEFA Intelligence Centre.
Head of Sports Partnerships
Anmol Malhotra oversees sports partnerships globally at Snap Inc., the parent company of Snapchat, leading relationships with leagues, broadcasters, and rights holders including the NFL, NBA, MLB, UFC, FIFA, Fox, Turner Sports, and NBC. In this role, he also focuses on strategy for several content partnerships and sales initiatives with leagues, teams, and athletes to help them engage new audiences, experiment with innovative forms of distribution and achieve their business objectives. In addition, Anmol helps manage international growth initiatives with sports partners across Asia, Europe, MENA, and Latin America.
Anmol is a graduate of the University of Notre Dame’s Mendoza College of Business and resides in New York City.
Marketing Head-Culture & Brand Experience, Europe & Australasia
Senior Brand Manager
Erin Millard is the Senior Brand Manager for Gillette at Procter & Gamble. Through this role, she leads Gillette North America’s esports and gaming efforts, including partnerships with EA NFL Madden, the Gillette Gaming Alliance—a roster of top global streamers who serve as brand ambassadors, and the strategy behind the wildly popular “Bits for Blades” program with Twitch. Erin has been with Procter & Gamble since May 2018; prior to joining P&G she led social media at TripAdvisor.
Insider Series so far
What you're missing out on
"A great platform for myself and many others... the SportsPro Insider Series offers an invaluable service"
"The SportsPro Insider Series is setting standards in online webinars... it was a great pleasure"
"SportsPro are very organised and created a really professional experience which I really appreciated"
“The best run webinar I've attended during the current Covid-19 crisis... well done SportsPro”
“Fantastic way to bring the industry together, drive development and stimulate thought during a testing time”
"A truly global sports happening... hope to see more virtual event series from you in future!"