Athletes in Business


30 September | 1 – 5pm BST

The rise of digital platforms and social media has provided sports stars with greater exposure to build their personal brands, but a growing number of athlete entrepreneurs have turned to equity investments in order to sustain themselves outside of their playing careers.

  • How can athletes leverage their individual profiles and intellectual property to achieve success in business?
  • What sectors are athletes investing in and why?
  • What unique expertise and values can athletes bring to the business environment?

Sessions at a glance

Planning for life after sports

30th Sep | 13:00 BST

Maximising athlete celebrity for business opportunities

30th Sep | 14:00 BST

Where are athletes investing their money

30th Sep | 15:00 BST

The value of athletes in marketing

30th Sep | 16:00 BST