Generation Z

The Fan of the Future: How to engage Gen Z sports fans.
 16 March | 2pm – 3:15pm GMT

Gen Z are the most sought-after and difficult to reach demographic. Traditional strategies around sponsorship, marketing, content delivery and fan engagement aren’t fit for purpose to cut through to the next generation. Hear about what brands and sports properties have already learned from speaking with Gen Z and how they’re evolving their approach to targeting the sports fan of the future. 

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