In this session, discover how World Athletics leveraged Nielsen data to understand the holistic impact of their world championships on host cities. From Oregon to Budapest, deep dive into how World Athletics evolved their measurement beyond economic impact to a model that includes the impact of attendee, social, and environmental factors.
Supported by
How World Athletics is driving host city success beyond economic impact
15th Nov | 15:00 GMT
Ed Dixon
Deputy Editor
Ed Dixon
Deputy Editor
Maria Ramos
Director Brand & Marketing
Maria Ramos
Director Brand & Marketing
Lynsey Douglas
Head of Client Strategy, UK & Ireland
Lynsey Douglas
Head of Client Strategy, UK & Ireland