Shifting Expectations: The Evolution of Major Sporting Events


Thursday 22 February | 15:00 - 16:00 GMT | 10:00 - 11:00 EST

Major sporting events have the ability to uplift entire cities, communities and economies. But how can this positive impact be sustained long after the athletes and fans have left town? Hear how three major events, World Athletics Championships, EURO 2024 and Paris 2024 are enhancing their hosting strategy and event delivery to ensure long-term positive impact and legacy.

Supported by

How UEFA and IOC deliver major events sustainably

22nd Feb | 15:00 GMT

Filippo Veglio

Head of Social & Environmental Sustainability

UEFA-2x1

Filippo Veglio

Head of Social & Environmental Sustainability

UEFA-2x1

Tania Braga

Head of Impact and Legacy

Tania Braga

Head of Impact and Legacy

James Williams

Founder & CEO

James Williams

Founder & CEO

How World Athletics is driving host city success beyond economic impact

22nd Feb | 15:25 GMT

Ed Dixon

Deputy Editor

SportsPro

Ed Dixon

Deputy Editor

SportsPro

Maria Ramos

Director Brand & Marketing

Maria Ramos

Director Brand & Marketing

Lynsey Douglas

Head of Client Strategy

Lynsey Douglas

Head of Client Strategy

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