22 – 23 July
1 – 5 pm BST on day one | 1 – 4 pm BST on day two
Although the predicted acquisition of live sports rights hasn’t shifted over to social media platforms as anticipated their role in sports can’t be overlooked. Whether being used as a second screen mechanism during live broadcast or a medium to share highlights and original content everyone in sports needs to have a layered social media strategy for connecting with today’s modern fan.
- What is the playbook for deploying social media as part of a multi-channel approach?
- What does social media usage tell us about fans and how to improve their experience?