Social Media in Sports


22 – 23 July
1 – 5 pm BST on day one | 1 – 4 pm BST on day two

Although the predicted acquisition of live sports rights hasn’t shifted over to social media platforms as anticipated their role in sports can’t be overlooked. Whether being used as a second screen mechanism during live broadcast or a medium to share highlights and original content everyone in sports needs to have a layered social media strategy for connecting with today’s modern fan.

  • What is the playbook for deploying social media as part of a multi-channel approach?
  • What does social media usage tell us about fans and how to improve their experience?

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In partnership with

Sessions at a glance

Digital Renaissance: Embracing the power of social content creators in sports

22nd Jul | 13:00 BST

Dev Sethi

Head of Sports

Dev Sethi

Head of Sports

Reaction time: Best practices for using social media to respond in real time to live sports

22nd Jul | 14:00 BST

Jonathan Anastas

Chief Marketing Officer

Jonathan Anastas

Chief Marketing Officer

Stuart Cope

Head of Digital

Stuart Cope

Head of Digital

Attention swarm: Reinventing the social playbook with TikTok

22nd Jul | 15:00 BST

Harish Sarma

Global Head of Strategic Partnerships & Corporate Development

Harish Sarma

Global Head of Strategic Partnerships & Corporate Development

Joe Pecchia

General Manager, Marketing & Content

Joe Pecchia

General Manager, Marketing & Content

Nick Cicero

VP, Strategy

Nick Cicero

VP, Strategy

B/R Football: Football fandom for a digital age

22nd Jul | 16:00 BST

Travis Rettke

General Manager, B/R Football

Bleacher Report

Travis Rettke

General Manager, B/R Football

Bleacher Report

Untapped potential: European Soccer club's social strategy

23rd Jul | 13:00 BST

Bruna Zanin Juresic

Senior Partnerships Manager

Bruna Zanin Juresic

Senior Partnerships Manager

Craig Rodhouse

Senior Social Media Producer

Craig Rodhouse

Senior Social Media Producer

Straight from the source: How to quantify data from fan engagement on social media

23rd Jul | 14:00 BST

Dan Ginger

SVP, Marketing & Business Development

Dan Ginger

SVP, Marketing & Business Development

Scott Tilton

Co-Founder & CEO

Scott Tilton

Co-Founder & CEO

Social touchdown: A look inside the NFL playbook for content strategies

23rd Jul | 15:00 BST

Scott Kegley

Executive Director, Digital Media & Innovation

minnesota-vikings-2x1

Scott Kegley

Executive Director, Digital Media & Innovation

minnesota-vikings-2x1

Patrick Arthur

Vice President, Marketing

Patrick Arthur

Vice President, Marketing