The Business of Social


The Metrics that Matter: Going beyond vanity figures

31 August  |  14:00 – 15:15 BST

Social media is a centrepiece to a well-run sports strategy and its big business. Whether its growing, engaging or monetising your audience, social media platforms are a powerful tool and SportsPro’s Insider series will be sharing insights from the leading businesses using social media to achieve their goals. Hear from Wimbledon as they break down their social media strategy and performance from the 2022 Championships as well as TikTok and more as they share the secrets to using the platform to grow new audiences.

In partnership with

Game, Set, Championship: Behind the social scenes of Wimbledon 2022

31st Aug | 14:00 BST

George Breare

Content Manager

SportsPro

George Breare

Content Manager

SportsPro

Alexandra Willis

Communications & Marketing Director

Alexandra Willis

Communications & Marketing Director

The battle for Gen-Z: Using TikTok to reach and grow new audiences

31st Aug | 14:30 BST

Harley O’Dell

Sports Marketing Lead - EMEA

Harley O’Dell

Sports Marketing Lead - EMEA

Nick Cicero

VP, Strategy

Nick Cicero

VP, Strategy

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