Strategies, tips and advice to capture the next generation of sports fan.
Gen Z sports fans are growing more influential every day and their appetite for different kinds of viewing experiences – from user-generated content and communication to short-form highlights and creative storytelling – promises to bring lasting change. The organisations that find the right strategy have a real chance to get ahead.
Catch up on the Engaging Gen-Z event that took place 20th January.
Social video: Best practices for creation, distribution, and monetisation
20th Jan | 13:00 GMT


Anmol Malhotra
Head of Sports Partnerships




Anmol Malhotra
Head of Sports Partnerships




Aneesh Madani
Head of Global Digital Partnerships & Social Media




Aneesh Madani
Head of Global Digital Partnerships & Social Media




Daniel Kirschner
Co-founder & Chief Executive




Daniel Kirschner
Co-founder & Chief Executive




Alexandra Willis
Communications & Marketing Director




Alexandra Willis
Communications & Marketing Director


Redefining sponsorship: How Gen Z is changing the game
20th Jan | 14:00 GMT


Arjoon Bose
Marketing Head-Culture & Brand Experience, Europe & Australasia




Arjoon Bose
Marketing Head-Culture & Brand Experience, Europe & Australasia




Robin McCammon
Chief Commercial Officer




Robin McCammon
Chief Commercial Officer




Eoin Connolly
Editor At Large




Eoin Connolly
Editor At Large


Embracing the power of social content creators in sports
20th Jan | 15:00 GMT


Heidi Browning
Chief Marketing Officer




Heidi Browning
Chief Marketing Officer




Barbara McHugh
Senior Vice President of Marketing




Barbara McHugh
Senior Vice President of Marketing




Laura Froelich
Head of US Content Partnerships




Laura Froelich
Head of US Content Partnerships




Joe Puglisi
Vice President, Creative & Brand Partnerships




Joe Puglisi
Vice President, Creative & Brand Partnerships

