Strategies, tips and advice to capture the next generation of sports fan.
Gen Z sports fans are growing more influential every day and their appetite for different kinds of viewing experiences – from user-generated content and communication to short-form highlights and creative storytelling – promises to bring lasting change. The organisations that find the right strategy have a real chance to get ahead.
Catch up on the Engaging Gen-Z event that took place 20th January.
Social video: Best practices for creation, distribution, and monetisation
20th Jan | 13:00 GMT

Aneesh Madani
Head of Global Digital Partnerships & Social Media


Aneesh Madani
Head of Global Digital Partnerships & Social Media


Anmol Malhotra
Head of Sports Partnerships


Anmol Malhotra
Head of Sports Partnerships


Daniel Kirschner
Co-founder & Chief Executive


Daniel Kirschner
Co-founder & Chief Executive


Alexandra Willis
Head of Communications, Content & Digital


Alexandra Willis
Head of Communications, Content & Digital

Redefining sponsorship: How Gen Z is changing the game
20th Jan | 14:00 GMT

Arjoon Bose
Marketing Head-Culture & Brand Experience, Europe & Australasia


Arjoon Bose
Marketing Head-Culture & Brand Experience, Europe & Australasia


Robin McCammon
Chief Commercial Officer


Robin McCammon
Chief Commercial Officer


Eoin Connolly
Editor At Large


Eoin Connolly
Editor At Large

Embracing the power of social content creators in sports
20th Jan | 15:00 GMT

Laura Froelich
Head of US Content Partnerships


Laura Froelich
Head of US Content Partnerships


Heidi Browning
Chief Marketing Officer


Heidi Browning
Chief Marketing Officer


Barbara McHugh
Senior Vice President of Marketing


Barbara McHugh
Senior Vice President of Marketing


Joe Puglisi
Vice President, Creative and Brand Partnerships


Joe Puglisi
Vice President, Creative and Brand Partnerships
