Engaging Gen-Z


Strategies, tips and advice to capture the next generation of sports fan.

Gen Z sports fans are growing more influential every day and their appetite for different kinds of viewing experiences – from user-generated content and communication to short-form highlights and creative storytelling – promises to bring lasting change. The organisations that find the right strategy have a real chance to get ahead.  

 Catch up on the Engaging Gen-Z event that took place 20th January.



Social video: Best practices for creation, distribution, and monetisation

20th Jan | 13:00 GMT

Anmol Malhotra

Head of Sports Partnerships

Anmol Malhotra

Head of Sports Partnerships

Aneesh Madani

Head of Global Digital Partnerships & Social Media

Aneesh Madani

Head of Global Digital Partnerships & Social Media

Daniel Kirschner

Co-founder & Chief Executive

Daniel Kirschner

Co-founder & Chief Executive

Alexandra Willis

Head of Communications, Content & Digital

Alexandra Willis

Head of Communications, Content & Digital

Redefining sponsorship: How Gen Z is changing the game

20th Jan | 14:00 GMT

Arjoon Bose

Marketing Head-Culture & Brand Experience, Europe & Australasia

Arjoon Bose

Marketing Head-Culture & Brand Experience, Europe & Australasia

Robin McCammon

Chief Commercial Officer

Robin McCammon

Chief Commercial Officer

Eoin Connolly

Editor At Large

SportsPro

Eoin Connolly

Editor At Large

SportsPro

Embracing the power of social content creators in sports

20th Jan | 15:00 GMT

Heidi Browning

Chief Marketing Officer

Heidi Browning

Chief Marketing Officer

Barbara

Barbara McHugh

Senior Vice President of Marketing

Barbara

Barbara McHugh

Senior Vice President of Marketing

Laura Froelich

Laura Froelich

Head of US Content Partnerships

Laura Froelich

Laura Froelich

Head of US Content Partnerships

Joe Puglisi

Vice President, Creative & Brand Partnerships

Joe Puglisi

Vice President, Creative & Brand Partnerships