Strategies, tips and advice to capture the next generation of sports fan.
Gen Z sports fans are growing more influential every day and their appetite for different kinds of viewing experiences – from user-generated content and communication to short-form highlights and creative storytelling – promises to bring lasting change. The organisations that find the right strategy have a real chance to get ahead.
Catch up on the Engaging Gen-Z event that took place 20th January.
Social video: Best practices for creation, distribution, and monetisation
20th Jan | 13:00 GMT
Aneesh Madani
Head of Global Digital Partnerships & Social Media
Aneesh Madani
Head of Global Digital Partnerships & Social Media
Anmol Malhotra
Head of Sports Partnerships
Anmol Malhotra
Head of Sports Partnerships
Daniel Kirschner
Co-founder & Chief Executive
Daniel Kirschner
Co-founder & Chief Executive
Alexandra Willis
Head of Communications, Content & Digital
Alexandra Willis
Head of Communications, Content & Digital
Redefining sponsorship: How Gen Z is changing the game
20th Jan | 14:00 GMT
Arjoon Bose
Marketing Head-Culture & Brand Experience, Europe & Australasia
Arjoon Bose
Marketing Head-Culture & Brand Experience, Europe & Australasia
Robin McCammon
Chief Commercial Officer
Robin McCammon
Chief Commercial Officer
Eoin Connolly
Editor At Large
Eoin Connolly
Editor At Large
Embracing the power of social content creators in sports
20th Jan | 15:00 GMT
Laura Froelich
Head of US Content Partnerships
Laura Froelich
Head of US Content Partnerships
Heidi Browning
Chief Marketing Officer
Heidi Browning
Chief Marketing Officer
Barbara McHugh
Senior Vice President of Marketing
Barbara McHugh
Senior Vice President of Marketing
Joe Puglisi
Vice President, Creative and Brand Partnerships
Joe Puglisi
Vice President, Creative and Brand Partnerships