Understand the growth and opportunities of esports as it reshapes entertainment.
With the pandemic hitting traditional sports hard, esports was thrust into the limelight as never before in 2020. Viewing records tumbled as athletes and celebrities brought new fans to gaming. But what have the long-term effects of this been and how can esports carve out a permanent share of the mainstream audience?
Catch up on Esports & Gaming event that took place on 19 May.
Mainstream attention: How esports welcomed an influx of viewers from traditional sport
19th May | 13:00 BST
Michal Blicharz
VP, Product Development
Michal Blicharz
VP, Product Development
Russell Jones
General Manager, Marketing & Commercial Growth
Russell Jones
General Manager, Marketing & Commercial Growth
Michael Prindiville
Chief Executive
Michael Prindiville
Chief Executive
Kirsty Endfield
Founder & Director
Kirsty Endfield
Founder & Director
Expanding participation: Taking a grassroots approach to increasing women’s involvement
19th May | 14:00 BST
Slysssa
Hearthstone Streamer & Competitor
Slysssa
Hearthstone Streamer & Competitor
Anne Marie Gianutsos
Chief Marketing Officer
Anne Marie Gianutsos
Chief Marketing Officer
Melissa Palarea
Senior Director, Diversity & Inclusion
Melissa Palarea
Senior Director, Diversity & Inclusion
Karen Ward
Director of Communications
Karen Ward
Director of Communications
Sponsorship in focus: Where brands are seizing the esports opportunity
19th May | 15:00 BST
Alex J. Nuñez
Partnerships & Advertising Lead, EA SPORTS Madden NFL
Alex J. Nuñez
Partnerships & Advertising Lead, EA SPORTS Madden NFL
George Mead
Partnerships Director
George Mead
Partnerships Director
Becca Henry
VP of Communications
Becca Henry
VP of Communications