Understand the growth and opportunities of esports as it reshapes entertainment.
With the pandemic hitting traditional sports hard, esports was thrust into the limelight as never before in 2020. Viewing records tumbled as athletes and celebrities brought new fans to gaming. But what have the long-term effects of this been and how can esports carve out a permanent share of the mainstream audience?
Catch up on Esports & Gaming event that took place on 19 May.
Mainstream attention: How esports welcomed an influx of viewers from traditional sport
19th May | 13:00 BST


Michal Blicharz
VP, Product Development




Michal Blicharz
VP, Product Development




Russell Jones
General Manager, Marketing & Commercial Growth




Russell Jones
General Manager, Marketing & Commercial Growth




Michael Prindiville
Chief Executive




Michael Prindiville
Chief Executive




Kirsty Endfield
Founder & Director




Kirsty Endfield
Founder & Director


Expanding participation: Taking a grassroots approach to increasing women’s involvement
19th May | 14:00 BST


Slysssa
Hearthstone Streamer & Competitor




Slysssa
Hearthstone Streamer & Competitor




Anne Marie Gianutsos
Chief Marketing Officer




Anne Marie Gianutsos
Chief Marketing Officer




Melissa Palarea
Senior Director, Diversity & Inclusion




Melissa Palarea
Senior Director, Diversity & Inclusion




Karen Ward
Director of Communications




Karen Ward
Director of Communications


Sponsorship in focus: Where brands are seizing the esports opportunity
19th May | 15:00 BST


Alex J. Nuñez
Partnerships & Advertising Lead, EA SPORTS Madden NFL




Alex J. Nuñez
Partnerships & Advertising Lead, EA SPORTS Madden NFL




George Mead
Partnerships Director




George Mead
Partnerships Director




Becca Henry
VP of Communications




Becca Henry
VP of Communications

