Understand the growth and opportunities of esports as it reshapes entertainment.
With the pandemic hitting traditional sports hard, esports was thrust into the limelight as never before in 2020. Viewing records tumbled as athletes and celebrities brought new fans to gaming. But what have the long-term effects of this been and how can esports carve out a permanent share of the mainstream audience?
Catch up on Esports & Gaming event that took place on 19 May.
Mainstream attention: How esports welcomed an influx of viewers from traditional sport
19th May | 13:00 BST

Michal Blicharz
VP, Product Development


Michal Blicharz
VP, Product Development


Russell Jones
General Manager, Marketing & Commercial Growth


Russell Jones
General Manager, Marketing & Commercial Growth


Michael Prindiville
Chief Executive


Michael Prindiville
Chief Executive


Kirsty Endfield
Founder & Director


Kirsty Endfield
Founder & Director

Expanding participation: Taking a grassroots approach to increasing women’s involvement
19th May | 14:00 BST

Slysssa
Hearthstone Streamer & Competitor


Slysssa
Hearthstone Streamer & Competitor


Anne Marie Gianutsos
Chief Marketing Officer


Anne Marie Gianutsos
Chief Marketing Officer


Melissa Palarea
Senior Director, Diversity & Inclusion


Melissa Palarea
Senior Director, Diversity & Inclusion


Karen Ward
Director of Communications


Karen Ward
Director of Communications

Sponsorship in focus: Where brands are seizing the esports opportunity
19th May | 15:00 BST

Alex J. Nuñez
Partnerships & Advertising Lead, EA SPORTS Madden NFL


Alex J. Nuñez
Partnerships & Advertising Lead, EA SPORTS Madden NFL


George Mead
Partnerships Director


George Mead
Partnerships Director


Becca Henry
VP of Communications


Becca Henry
VP of Communications
