Esports & Gaming


Understand the growth and opportunities of esports as it reshapes entertainment.

With the pandemic hitting traditional sports hard, esports was thrust into the limelight as never before in 2020. Viewing records tumbled as athletes and celebrities brought new fans to gaming. But what have the long-term effects of this been and how can esports carve out a permanent share of the mainstream audience? 

Catch up on Esports & Gaming event that took place on 19 May.



Mainstream attention: How esports welcomed an influx of viewers from traditional sport

19th May | 13:00 BST

Michal Blicharz

VP, Product Development

Michal Blicharz

VP, Product Development

Russell Jones

Russell Jones

General Manager, Marketing & Commercial Growth

Wolverhampton Wanderers
Russell Jones

Russell Jones

General Manager, Marketing & Commercial Growth

Wolverhampton Wanderers

Michael Prindiville

Chief Executive

Michael Prindiville

Chief Executive

Kirsty Endfield

Founder & Director

Swipe Right

Kirsty Endfield

Founder & Director

Swipe Right

Expanding participation: Taking a grassroots approach to increasing women’s involvement

19th May | 14:00 BST

Slysssa

Hearthstone Streamer & Competitor

Slysssa

Hearthstone Streamer & Competitor

Anne Marie Gianutsos

Chief Marketing Officer

DRL

Anne Marie Gianutsos

Chief Marketing Officer

DRL

Melissa Palarea

Senior Director, Diversity & Inclusion

Melissa Palarea

Senior Director, Diversity & Inclusion

Karen Ward

Director of Communications

Karen Ward

Director of Communications

Sponsorship in focus: Where brands are seizing the esports opportunity

19th May | 15:00 BST

Alex J. Nuñez

Partnerships & Advertising Lead, EA SPORTS Madden NFL

Alex J. Nuñez

Partnerships & Advertising Lead, EA SPORTS Madden NFL

George Mead

Partnerships Director

George Mead

Partnerships Director

Becca Henry

VP of Communications

Becca Henry

VP of Communications