The generation driving the sports consumption revolution
Gen Z are the most sought-after and difficult to reach demographic. Traditional strategies around sponsorship, marketing, content delivery and fan engagement aren’t fit for purpose to cut through to the next generation. Hear from leading sports properties and pioneering platforms on what they’ve already learned from speaking with Gen Z and how they’re evolving their approach to targeting the sports fan of the future.
Catch-up on the Generation Z event that took place on 16 March 2022.
Approaching Gen Z with YouTube
16th Mar | 14:00 GMT

Jon Cruz
Head of Sports Partnerships


Jon Cruz
Head of Sports Partnerships


Nick Meacham
CEO


Nick Meacham
CEO

The future fan: How to engage Gen Z sports fans
16th Mar | 14:30 GMT

Bobby Gascon
Senior Director, Global Marketing (Action Sports)


Bobby Gascon
Senior Director, Global Marketing (Action Sports)


Jen Vile
Marketing Director


Jen Vile
Marketing Director


Normanno Pisani
Head of Media Partnerships, UK


Normanno Pisani
Head of Media Partnerships, UK


Ashley Shaner
Senior Consultant & Account Director


Ashley Shaner
Senior Consultant & Account Director
