How to deliver a major sporting event responsibly


Major events are the heartbeat of the sporting calendar. They attract unrivalled interest and they create an unrivalled footprint. Ensuring that footprint is environmentally and socially responsible is not just a moral imperative, it is a financial one. Hear from leading businesses such as Wonderful Copenhagen, Laureus Sport for Good, and others about how to finance and deliver major sporting events responsibly, as well as ensure their legacy makes a lasting positive impact.

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In partnership with

Responsible finance masterclass: funding a major sporting event

22nd Feb | 14:00 GMT

James Williams

Ex-Coca-Cola Sponsorship Lead for the Olympic Games

James Williams

Ex-Coca-Cola Sponsorship Lead for the Olympic Games

Responsible delivery masterclass: executing a major sporting event

22nd Feb | 14:15 GMT

Kim Mejnert Frydensbjerg

Head of Events

Kim Mejnert Frydensbjerg

Head of Events

Responsible legacy masterclass: making a lasting impact

22nd Feb | 14:30 GMT

Drew Barrand

Commercial Director

Drew Barrand

Commercial Director

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