Major events are the heartbeat of the sporting calendar. They attract unrivalled interest and they create an unrivalled footprint. Ensuring that footprint is environmentally and socially responsible is not just a moral imperative, it is a financial one. Hear from leading businesses such as Wonderful Copenhagen, Laureus Sport for Good, and others about how to finance and deliver major sporting events responsibly, as well as ensure their legacy makes a lasting positive impact.
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Responsible finance masterclass: funding a major sporting event
22nd Feb | 14:00 GMT

James Williams
Ex-Coca-Cola Sponsorship Lead for the Olympic Games

James Williams
Ex-Coca-Cola Sponsorship Lead for the Olympic Games
Responsible delivery masterclass: executing a major sporting event
22nd Feb | 14:15 GMT

Kim Mejnert Frydensbjerg
Head of Events


Kim Mejnert Frydensbjerg
Head of Events

Responsible legacy masterclass: making a lasting impact
22nd Feb | 14:30 GMT

Drew Barrand
Commercial Director


Drew Barrand
Commercial Director
