Lifting the lid on the Most Marketable Sports Properties 2021.
What makes the FIFA World Cup, the Summer Olympic Games, the NBA, or the UEFA Champions League such marketable sports properties?
Alongside our partners at SponsorPulse, we delved into the most marketable properties of 2021, comparing them against key metrics such as engagement, intensity, momentum, passion, excitement, purchase consideration and favourability to shine a light on fan behaviours and emotions towards global sports properties.
Catch-up on the event that took place on 28th October.
Exploring the 50 Most Marketable Sports Properties of 2021
28th Oct | 15:00 BST

Alex Wicks
Head of Sponsorship


Alex Wicks
Head of Sponsorship


Adam Mitchell
Chief Executive Officer


Adam Mitchell
Chief Executive Officer


Michael Sutherland
Chief Transformation Officer


Michael Sutherland
Chief Transformation Officer


Paul Guest (Moderator)
Director


Paul Guest (Moderator)
Director

Under the hood: The methodology and data behind the 2021 Most Marketable Sports Properties
28th Oct | 16:00 BST

Frank Gregory
Social Intelligence Practice Lead


Frank Gregory
Social Intelligence Practice Lead


Eoin Connolly
Editor At Large


Eoin Connolly
Editor At Large
