Inside the Most Marketable Properties 2021


Lifting the lid on the Most Marketable Sports Properties 2021.

What makes the FIFA World Cup, the Summer Olympic Games, the NBA, or the UEFA Champions League such marketable sports properties?

Alongside our partners at SponsorPulse, we delved into the most marketable properties of 2021, comparing them against key metrics such as engagement, intensity, momentum, passion, excitement, purchase consideration and favourability to shine a light on fan behaviours and emotions towards global sports properties. 

Catch-up on the event that took place on 28th October.

Exploring the 50 Most Marketable Sports Properties of 2021

28th Oct | 15:00 BST

Adam Mitchell

Chief Executive Officer

Adam Mitchell

Chief Executive Officer

Alex Wicks

Head of Sponsorship

Alex Wicks

Head of Sponsorship

Michael Sutherland

Chief Transformation Officer

Michael Sutherland

Chief Transformation Officer

Paul Guest

Paul Guest

Commercial Director

SportsPro
Paul Guest

Paul Guest

Commercial Director

SportsPro

Under the hood: The methodology and data behind the 2021 Most Marketable Sports Properties

28th Oct | 16:00 BST

Frank Gregory

Social Intelligence Practice Lead

Frank Gregory

Social Intelligence Practice Lead

Eoin Connolly

Editor At Large

SportsPro

Eoin Connolly

Editor At Large

SportsPro

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