Lifting the lid on the Most Marketable Sports Properties 2021.
What makes the FIFA World Cup, the Summer Olympic Games, the NBA, or the UEFA Champions League such marketable sports properties?
Alongside our partners at SponsorPulse, we delved into the most marketable properties of 2021, comparing them against key metrics such as engagement, intensity, momentum, passion, excitement, purchase consideration and favourability to shine a light on fan behaviours and emotions towards global sports properties.
Catch-up on the event that took place on 28th October.
Exploring the 50 Most Marketable Sports Properties of 2021
28th Oct | 15:00 BST
Adam Mitchell
Chief Executive Officer
Adam Mitchell
Chief Executive Officer
Alex Wicks
Head of Sponsorship
Alex Wicks
Head of Sponsorship
Michael Sutherland
Chief Transformation Officer
Michael Sutherland
Chief Transformation Officer
Paul Guest (Moderator)
Director
Paul Guest (Moderator)
Director
Under the hood: The methodology and data behind the 2021 Most Marketable Sports Properties
28th Oct | 16:00 BST
Frank Gregory
Social Intelligence Practice Lead
Frank Gregory
Social Intelligence Practice Lead
Eoin Connolly
Editor At Large
Eoin Connolly
Editor At Large