Social Media in Sports


Although the predicted acquisition of live sports rights hasn’t shifted over to social media platforms as anticipated their role in sports can’t be overlooked. Whether being used as a second screen mechanism during live broadcast or a medium to share highlights and original content everyone in sports needs to have a layered social media strategy for connecting with today’s modern fan.

Catch up on the Social Media in Sports event which took place on 22 – 23 July.

In partnership with



Digital Renaissance: Embracing the power of social content creators in sports

22nd Jul | 13:00 BST

Dev Sethi

Head of Sports

Dev Sethi

Head of Sports

Bleacher Report: UGC and giving voice through social media

22nd Jul | 14:00 BST

Julian Patterson

Senior Director, Social Strategy

Bleacher Report

Julian Patterson

Senior Director, Social Strategy

Bleacher Report

Attention swarm: Reinventing the social playbook with TikTok

22nd Jul | 15:00 BST

Harish Sarma

Global Head of Strategic Partnerships & Corporate Development

Harish Sarma

Global Head of Strategic Partnerships & Corporate Development

Joe Pecchia

General Manager, Marketing & Content

Joe Pecchia

General Manager, Marketing & Content

Nick Cicero

VP, Strategy

Nick Cicero

VP, Strategy

Reaction time: Best practices for using social media to respond in real time to live sports

22nd Jul | 16:00 BST

Jonathan Anastas

Chief Marketing Officer

Jonathan Anastas

Chief Marketing Officer

Stuart Cope

Head of Digital

Stuart Cope

Head of Digital

Untapped potential: Soccer's approach to social

23rd Jul | 13:00 BST

Craig Rodhouse

Senior Social Media Producer

Craig Rodhouse

Senior Social Media Producer

Jim Lucas

Managing Editor

Jim Lucas

Managing Editor

Emanuele Russo

Head of Digital Media

Emanuele Russo

Head of Digital Media

Bruna Zanin Juresic

Senior Partnerships Manager

Bruna Zanin Juresic

Senior Partnerships Manager

Straight from the source: How to quantify data from fan engagement on social media

23rd Jul | 14:00 BST
Dan Ginger

Dan Ginger

SVP, Marketing & Business Development

Dan Ginger

Dan Ginger

SVP, Marketing & Business Development

Scott Tilton

Co-Founder & CEO

Scott Tilton

Co-Founder & CEO

Social touchdown: A look inside the NFL playbook for content strategies

23rd Jul | 15:00 BST

Scott Kegley

Executive Director, Digital Media & Innovation

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Scott Kegley

Executive Director, Digital Media & Innovation

minnesota-vikings-2x1

Patrick Arthur

Vice President, Marketing

Patrick Arthur

Vice President, Marketing