Guidance to help you build data-centric, fan first sponsorships.
Sponsors have been facing evolving challenges for years and recent events have only accelerated that change. As fans begin making their full return to venues, where must brands and rights holders embrace new possibilities or confront new demands, and where do the same fundamentals still hold?
Catch up on the sponsorship event that took place on 21st July
New dynamics of building sponsorships
21st Jul | 13:00 BST

Harley Johnson
Sports Marketing Lead, EMEA


Harley Johnson
Sports Marketing Lead, EMEA


Ella Cummins
Head of Global Partnerships


Ella Cummins
Head of Global Partnerships


Paul O’Brien
Commercial Director


Paul O’Brien
Commercial Director


Paul Guest (Moderator)
Director


Paul Guest (Moderator)
Director

Evaluating sponsorship value
21st Jul | 14:00 BST

Patrick Lowe
Head of Partnerships, North America


Patrick Lowe
Head of Partnerships, North America


Rick Pineda
Director, Sports NAM


Rick Pineda
Director, Sports NAM


Jan Twete
Director, Global Partnerships North America Region


Jan Twete
Director, Global Partnerships North America Region


Nick Meacham
CEO


Nick Meacham
CEO

Fan-centric approach to sponsorship
21st Jul | 15:00 BST

Patrick Fischer
Chief Business Officer


Patrick Fischer
Chief Business Officer


Jürgen Griesbeck
Co-Founder


Jürgen Griesbeck
Co-Founder


Robert Zitzmann
Managing Director


Robert Zitzmann
Managing Director


Chris Stone
Events Content Manager


Chris Stone
Events Content Manager
