Head of US Content Partnerships
Chief Marketing Officer
As Chief Marketing Officer, Heidi Browning leads the National Hockey League’s growth marketing strategy with a focus on digital, innovation and social media. With more than 25 years of marketing experience, including success with major brands in Silicon Valley, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation within the industry. Inspired by the intersection of media, technology and culture, Browning studies generational trends in attention and brand engagement. Her experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and will help guide her leadership of the NHL’s new fan database/analytics initiative.
Senior Vice President of Marketing
Barbara McHugh, is the Senior Vice President of Marketing for Major League Baseball in New York City. In her role, McHugh oversees all aspects of MLB’s Marketing including New Media and Content Marketing, Club Marketing Initiatives, Digital Marketing & Media, Analytics and International Events.
Craig Levine is co-CEO at ESL, the world’s largest esports company. In his current role, Levine leads
the global business strategy and operations. Previously, Levine served as CEO of North America and
Global Chief Strategy Officer, focusing on strategic partnerships and strengthening ESL’s digital
platforms and technology to engage fans and players worldwide.
Levine has helped pioneer the esports industry for over 20 years. As a longtime gamer, Levine
founded Team 3D, the first truly professional and successful video game team in North America, in
April 2002. In addition, Levine also co-founded ESS Agency, an event marketing and technology
company specializing in video game entertainment. ESS Agency was acquired by ESL in 2014 to
expand ESL’s global footprint to North America.
Levine holds a B.S. in Information Systems and Management and Organizational Behavior from the
Stern Business School at New York University
Head of Innovation Hub
Jean-Baptiste has worked in the sport industry for the past 7 years across multiple positions which lead him to drive the innovation strategy within UEFA and set up the UEFA Innovation Hub. Among his new responsibilities, he is now in charge of defining and implementing the innovation strategy at UEFA to support the organisation in achieving the recently approved UEFA corporate strategy 2019-2024, in close cooperation with the newly created UEFA Intelligence Centre.
Head of Sports Partnerships
Anmol Malhotra oversees sports partnerships globally at Snap Inc., the parent company of Snapchat, leading relationships with leagues, broadcasters, and rights holders including the NFL, NBA, MLB, UFC, FIFA, Fox, Turner Sports, and NBC. In this role, he also focuses on strategy for several content partnerships and sales initiatives with leagues, teams, and athletes to help them engage new audiences, experiment with innovative forms of distribution and achieve their business objectives. In addition, Anmol helps manage international growth initiatives with sports partners across Asia, Europe, MENA, and Latin America.
Anmol is a graduate of the University of Notre Dame’s Mendoza College of Business and resides in New York City.
Marketing Head-Culture & Brand Experience, Europe & Australasia
Senior Brand Manager
Erin Millard is the Senior Brand Manager for Gillette at Procter & Gamble. Through this role, she leads Gillette North America’s esports and gaming efforts, including partnerships with EA NFL Madden, the Gillette Gaming Alliance—a roster of top global streamers who serve as brand ambassadors, and the strategy behind the wildly popular “Bits for Blades” program with Twitch. Erin has been with Procter & Gamble since May 2018; prior to joining P&G she led social media at TripAdvisor.
Deepen is a Partner at Courtside Ventures, which is an early-stage VC fund, backed by Dan Gilbert (Cleveland Cavaliers) and WPP. They focus on investing in technology companies across the sports, athlete performance, media and gaming verticals. At Courtside, some of his investments include 100 Thieves, Beam (acquired by Microsoft and rebranded as Mixer), The Athletic and Religion of Sports.
Prior, he was a Partner at Interplay Ventures, a NY based incubator and early-stage investor. He also co-founded NYVC Sports with the mission of bridging the gap between sports leagues, teams, investors, entrepreneurs, and media companies.
Deepen started his career at UBS and earned his BA in Economics from the University of Maryland, College Park.
Alex J. Nuñez
Partnerships & Advertising Lead, EA SPORTS Madden NFL
Chief Commercial Officer
Chief Executive & Managing Partner
Meredith McPherron is DRIVE’s CEO & Managing Partner, overseeing all investments, portfolio construction, and operations. She has 25+ years of investing, operating and executive experience driving early and growth stage ventures to scale and exit.
Prior to joining DRIVE, McPherron served as a Venture Partner with Glasswing Ventures, an early stage venture capital firm investing in the next generation of AI, cybersecurity and intelligent enterprise startups. She also served as a mentor for the MIT DesignX accelerator, an Entrepreneur in Residence at the Harvard Innovation Lab, an Innovation Fellow at the Harvard School of Engineering & Applied Sciences, and was a board member and close strategic advisor for BFY Brands, which sold to PepsiCo in February.
Co-founder & Chief Executive
Daniel Kirschner is the co-founder and CEO of Greenfly, the leader in short-form media distribution for sports. A veteran in software, sports and media, he has held senior positions as the President of the Harvard Law Review, Head of Internet Policy at the FCC, and Head of Corporate Affairs at Activision Blizzard.
Advising some of the biggest brands in sports entertainment, he has helped them increase customer engagement and build brand value by harnessing the power of their athletes, talent, advocates and ambassadors.
Through his experience, Daniel has come to appreciate the many challenges and opportunities that sports organizations face as we quickly become a digital-first society.
Daniel holds an A.B. from Harvard University and a J.D from Harvard Law School
General Manager, Marketing & Commercial Growth
Head of Knowledge Development & Innovation
Royal Netherlands Football Association
Giel Kirkels is responsible for knowledge development and innovation at the Royal Netherlands Football Association (KNVB). He works on a variety of innovation topics, including referee technology (VAR), data intelligence and stadium experience. He was responsible for the development of the new national training center for the Dutch national teams, the KNVB Campus. He has also launched the KNVB Football Innovation Center #11, which is home to a network of >30 companies that work with the KNVB on various innovation projects. Recently he has launched the Football Innovation Platform in cooperation with other leading organizations such as UEFA, City Football Group and the Johan Cruijff Arena.